Total Phils. affirms commitment to local market via PIMS sponsorship

Total Phils. affirms commitment to local market via PIMS sponsorship

Manila, September 20, 2016 - Total Philippines co-presented the 6th Philippine International Motor Show (PIMS) organized by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) that ran from September 14 to 18 at the World Trade Center, Pasay City, Metro Manila.

Through this sponsorship, Total Philippines reiterated its strong commitment to support the local automotive market and industry.

“We are happy to have been given the opportunity to support CAMPI in this year’s PIMS. We’re proud to say that 4 of the participating brands -- Kia, Nissan, Peugeot and Suzuki -- are our original equipment manufacturer (OEM) partners. That we have been able to sustain such OEM partnerships over a long period of time, and globally at that, reflects Total’s commitment to collaborate and innovate with our partners so that Total’s products and services remain relevant to the needs of customers,” said Raymond Decena, VP for Lubricants and Special Fluids.

The PIMS sponsorship came at the heels of the recent announcement of Total Philippines' joint partnership for fuel sales business with local independent player, Filoil. The combined business will grow Total’s network from 206 to 442 stations and its retail market share from 3% to 6%.

During the PIMS, Total showcased its flagship ‘T-AIR’ Station Concept that will further enhance the image of its service stations and reinforce the brand identity of Total in the market. This global standard for modern and innovative station design was first launched in Total’s home country France and is being rolled out to Total service stations around the world including the Philippines.

“Total is also diversifying the range of products and services that will be made available in its service stations to transform these outlets into ‘one-stop’ shops. All these form part of the expansion plans that Total Philippines is aggressively pursuing so it can reach out and serve more customers across the country,” explained Decena.

Total is the fourth largest major integrated oil and gas company in the world, with activities in more than 150 countries. It operates over 700 industrial sites and some 16,000 service stations. It uses cutting-edge technology to develop and deliver highly technical products applied in the building and automotive industries, in the production of tires, ink, paint, silicon sealants, and cosmetics, in water treatment and crop protection, in drilling fluids, among other applications.

The 6th PIMS gathered the top car manufacturers and distributors to showcase their latest vehicles and automotive technologies. It adopted the theme, “Steer the Future” with the tagline “CAMPI: Driving Progress, Empowering Society,” This was to highlight the automotive industry’s valuable contribution to the advancement of the country and its economy.

press releases

L-R Total Philippines executives VP for Lubricants and Special Fluids Raymond Decena, VP for Design and Engineering Ariel Quizon, OEM Area Manager Blanche Arreza, Corporate Communications Manager Ana Coscolluela and VP for Corporate Affairs Olivier Jean pose beside a custom Peugeot 208, inspired by the legendary 887hp 208 T16 Pikes Peak. Peugeot is one of four brands that Total services for their OEM requirements.

Press Releases

Total Philippines gave a glimpse of its flagship ‘T-AIR’ Station concept that it is rolling out across the global Total retail network, including the Philippines. This is part of Total’s on-going effort to transform these outlets into one-stop shops to further delight its customers.

Press Releases

Total Philippines showcases its wide range of lubricants. These products are compliant with global and environmental standards, and have been developed in collaboration with major stakeholders like car manufacturers. This practice has resulted in performance-enhancing, fuel-economy lubricants such as Total Quartz for gasoline engines and Total Rubia for diesel engines.

About Total in the Philippines

With close to 20 years presence in the Philippines, Total is a growing player in the downstream petroleum industry and operates an expanding network of service stations throughout Luzon and the Visayas. Other affiliates in the Philippines include the Asia-Pacific Shared Service Center which supports the delivery of finance processes for subsidiaries across the region, Total E&P Philippines which is in the process of studying possible oil and gas exploration in the country, and SunPower, a leading manufacturer of high efficiency solar panels for the global renewable energy market.

About Total

Total is a global integrated energy producer and provider, a leading international oil and gas company with over 100,000 employees and is the world’s second-ranked solar energy operator with SunPower. The company has a long-standing commitment to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, its focus has been on ensuring that its operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.


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